Men Turn to Face and Neck Lifts as Cosmetic Surgery Priorities Shift

Face and neck lifts gained ground among men in the United States in 2025, even as the total number of cosmetic operations they underwent remained almost unchanged.

Male facelift procedures rose by 17%, while neck lifts increased by 25%. The stronger growth in neck surgery suggests that attention is extending beyond the face when men consider rejuvenation procedures.

The contrast with the nearly flat overall total points to a shift in the types of surgery men are choosing, rather than a broad expansion in male cosmetic surgery.

The figures do not establish why individual men are seeking these operations. They do, however, indicate that rejuvenating the face and neck is becoming a more prominent priority within a largely stable cosmetic surgery market for men.