Google Tests Direct Shopping Through Gemini and AI Mode

Google is testing a new shopping feature that lets users buy products from India’s Flipkart through a “Buy” button inside Gemini and AI Mode.

The trial brings a direct purchasing option into the two AI services, positioning them as places to shop rather than simply tools for finding information about products.

Flipkart products are the focus of the test. The button gives users a way to move from discovering an item to buying it within the AI experience.

The move signals Google’s exploration of a closer link between AI-assisted searches and online shopping. Details on the test’s availability, payment process and any plans for a wider rollout were not provided.