Meta Expands Muse AI Agent to Help Small Businesses Manage Ads and Analyze Sales

Meta has expanded access to its Muse AI agent to small-business owners, offering a tool designed to help manage advertising and analyze sales.

The move takes artificial intelligence beyond the role of a conversational assistant that answers questions. Muse is presented as a system that can examine business performance, giving its assistance a more direct connection to day-to-day operations.

For small-business owners, the focus is on two closely linked tasks: overseeing advertising and understanding sales results. Bringing AI into those areas could help owners assess how their businesses are performing.

The expansion positions Muse as a digital worker rather than simply a question-and-answer tool. However, the announcement summary does not specify how independently it can act or what approvals owners must provide before it makes changes.

Details on availability, pricing and the scope of the rollout were not provided in the summary.