Instagram Launches Live-Stream Tools to Support Creators’ Earnings

Instagram officially announced on Friday a new package of service and promotional features for live broadcasts, aimed at supporting content creators.

The rollout focuses on the photo- and video-sharing platform’s live-streaming offering, with tools intended to help creators promote their broadcasts and earn from them.

The announcement places live content at the centre of the new package, highlighting its role as a channel for creators seeking to build their presence on Instagram.

Details of the individual features, eligibility requirements and availability were not provided in the announcement summary. It also did not specify how earnings from live broadcasts would be generated.