Aya Mahmoud Launches Second Miss Egypt for Hijab-Wearing Women Contest on Facebook
Automated summary•9 January 2016 at 07:10
Hijab fashion designer Aya Mahmoud is launching the Miss Egypt for Hijab-Wearing Women competition on Facebook for a second year.
Mahmoud introduced the contest a year ago through her Facebook page, inviting young women to submit photographs of themselves wearing modest clothing and the hijab.
The initiative brings the beauty pageant format to social media, with modest dress and the headscarf central to its identity.
The announcement of the second edition did not include details about entry deadlines, judging criteria or prizes.
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