Egypt’s Consumer Watchdog Warns Against Fake Discounts Ahead of White Friday

Egypt’s Consumer Protection Agency is preparing to step up monitoring of markets and online stores ahead of the 2026 White Friday sales season, also known as Black Friday.

The agency has warned against fictitious discounts and misleading advertising as retailers prepare their seasonal promotions.

The planned oversight will cover both physical shops and e-commerce platforms, putting advertised offers across both retail channels under scrutiny.

The warning highlights the distinction between genuine price reductions and promotions that merely create the impression of savings. The agency’s preparations place the credibility of sales claims at the centre of its seasonal monitoring.