Mbappe Loses China Sponsorships After Video Sparks Backlash

A short video featuring a mocking image has cost Kylian Mbappe commercial partnerships in China, with the fallout extending beyond the player’s own advertising deals.

The controversy affected beverage and dairy promotions, bringing commercial consequences for the footballer in the Chinese market.

The repercussions also reached Spanish league broadcasts, widening the dispute from sponsorships to the competition’s presence on television.

The available details do not identify the companies involved or explain how league broadcasts were affected. The content of the image and the circumstances in which the video appeared were also not specified.

The episode ended with apologies from Mbappe and the Spanish league. It remains unclear whether those apologies will lead to the restoration of the lost partnerships.