Eftah Topic Outlines EGP 2 Million Investment Plan to Enter New Markets

Eftah Topic is seeking EGP 2 million in investment to support its growth, with marketing in new markets and expansion beyond Egypt among its priorities.

Co-founder Ali Ayman outlined the company’s plans during an appearance on Shark Tank, broadcast on CBC.

Ayman said 40% of the requested investment would be allocated to marketing in new markets and supporting the company’s expansion outside Egypt.

The allocation puts international growth at the centre of a substantial part of the funding request. The summary of his remarks did not identify target markets or detail how the remaining investment would be used.