Misleading White Friday Discount Ads Face EGP 2 Million Fine

Egypt’s Consumer Protection Agency has warned that misleading advertising for White Friday discounts can carry a fine of EGP 2 million, as shoppers prepare to take advantage of promotional offers.

Islam El-Gazzar outlined the rules governing the discounts, warning businesses against manipulating prices or promoting fictitious deals.

The warning focused on ensuring that advertised reductions are genuine and do not give consumers a false impression of the savings available.

El-Gazzar also explained consumers’ rights to exchange and return purchases, highlighting those protections alongside the rules for promotional advertising.

He outlined ways to submit complaints over suspected violations, encouraging shoppers to raise concerns about misleading offers through the consumer protection complaint process.